Tesco / Clubcard
Grocery · UK
The clause
You can stop our use of your data in this way by opting out of all marketing from Tesco via your tesco.com account or unsubscribing from our marketing emails.
Read from the Internet Archive's copy of 15 April 2026, because tesco.com refuses every client that isn't a browser. The policy is dated 21 January 2026. The refusal route is stated but not described: "opting out of all marketing from Tesco via your tesco.com account". The policy names that as the way to stop lookalike audiences on Meta and Google, and tailored TV adverts through Sky AdSmart. Both are built on Clubcard shopping habits. How many steps the opt-out is, and whether historic data goes with it, the document doesn't say. Recipients are named in part: four media partners by name, then "retail partners and selected brands" by category only.
How this grade was reached
- BBase grade, from what refusing costs you. The scale.
No modifiers applied. Final grade B.
The three axes
Each is evidenced separately and may have been read on a different day. The date under each clause is the date of that clause, not of this page.
What refusing costs you
A setting, depth unverified
You can stop our use of your data in this way by opting out of all marketing from Tesco via your tesco.com account or unsubscribing from our marketing emails.
Who receives you
Named third parties
- 4
- Media partners (Meta, Google, dunnhumby and LiveRamp are the named examples), Retail partners and selected brands, Service providers, Tesco Bank (Barclays Bank UK PLC), Tesco Personal Finance and Tesco Mobile
Examples of our media partners include Meta, Google, dunnhumby and LiveRamp.
Whether the refusal covers everything
The document does not address 6 points about what the refusal covers.
- Whether it applies to data already collected
- Whether it covers in-store purchases
- Whether it covers data bought about you
- Whether it covers profiles inferred about you
- Whether it binds a device or your account
- Whether it expires
You can stop our use of your data in this way by opting out of all marketing from Tesco via your tesco.com account or unsubscribing from our marketing emails.
Who receives you
Tesco / Clubcard names 4 recipients.
- dunnhumbyUnrated
- LiveRamp UKUnrated
- Meta (Facebook / Instagram)Unrated
- GoogleGraded C
Right of reply
No replyWe wrote to Tesco / Clubcard on 07 Oct 2026 with the clause above and an invitation to comment. Nothing has come back.
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Tesco / Clubcard is graded B, and a company that has earned that may say so with the verdict itself. The image links back to this page and is the live grade. If it changes, the badge changes the same day, wherever it's embedded. It's free and isn't for sale.
