Grocery
4 companies in this category, worst grade first. A category says what a company is; its layer says where it sits in the chain your data travels — Retail media for these — and the scoreboard is arranged by that.
| Grade | Entity | What refusing costs you | Who receives you | Checked |
|---|---|---|---|---|
| EGrade E | Co-op | You have to ask | Categories only | 30 Aug 2026 |
| CGrade C | Kroger / Kroger Precision MarketingData flows toGoogle (US)Data flows toMeta (US) | A setting, depth unverified | Sold on | 04 Sept 2026 |
| BGrade B | Morrisons / More CardData flows toEpsilon EMEA | A setting, depth unverified | Named third parties | 29 Aug 2026 |
| —Unrated: not established | Sainsbury's / Nectar | Not stated | Categories only | 28 Aug 2026 |