← Back to the The Trade Desk (US) / Unified ID 2.0 verdict
The clause in context
This is an excerpt from our stored copy of The Trade Desk (US) / Unified ID 2.0's page, showing the quoted sentence with the text around it. It evidences who receives you.
- Fetched
- Checked
- 04 Sept 2026
- Position
- Paragraph 268 of 332
We retain the pseudonymous data that the Platform collects for up to 18 months. After 18 months (often sooner) the data is de-identified or aggregated and stored for up to 3 additional years. For interests for groups, we retain data for 7 days. This retention policy does not apply to client or partner data. We have implemented security measures, including physical, electronic and administrative safeguards, designed to prevent the unauthorized access to, loss, misuse, or alteration of the information that our Platform collects, but we make no assurances in this policy about our ability to prevent any such event or the possible harm to you or any third party that could arise from it.
YOUR RIGHTS AND CHOICES
Privacy rights. Depending upon where you live, you may have certain legal rights with respect to personal data The Trade Desk collects and processes. These rights may include the right to request "access," "deletion," and "correction" of personal data, and the right to opt out of activities that constitute "sales," "sharing," and processing personal data for purposes of "targeted advertising," as well as use of "sensitive data" for advertising purposes, as such terms are defined under applicable privacy laws. These rights may be limited, for example if fulfilling your request would reveal personal data about another person or infringe the rights of a third party (including our rights) or if you ask us to delete information that we are required by law to keep or have compelling legitimate interest in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make. We will not discriminate against you if you exercise your rights under applicable law.
Opting out of sales, sharing and targeted advertising. As described in the Targeted Advertising section above, we process data to personalize and deliver ads, and for other ads-related purposes, including measurement reporting, and building our cross-device graph. Some of these activities may be considered "sales" or "sharing" of your personal information or using your information for purposes of "targeted advertising" under the law that applies to you. You may express a choice related to these activities including use of sensitive data for such purposes, by visiting https://adsrvr.org/, or by enabling Global Privacy Control in your browser. Your devices like CTVs and mobile devices may offer choice signaling from the device's operating system. Where we receive these signals, TTD will opt the user out of sales, sharing and targeted advertising.
Industry opt-out pages. The online advertising industry provides websites from which you may set a third party cookie indicating your desire to opt out of interest-based advertising from the Trade Desk and other companies that participate in industry self-regulatory programs. The US-based opt out page is www.aboutads.info/choices. The European-based page is www.youronlinechoices.com. In Canada, use youradchoices.ca/choices.
For mobile apps. Most mobile devices provide the ability to set the device's advertising ID to an opt out value through the device settings. To learn how to use the mobile app opt out, consult your device instructions. To find information on opting out on mobile devices please visit https://thenai.org/how-to-opt-out/advertising-privacy-settings-on-mobile-devices/. Where TTD receives such an indication, we will treat the request as opted out.
For Internet Connected TVs. Many connected TVs and related devices offer a choice mechanism similar to those offered by mobile devices. When received the Trade Desk will honor these signals. To find out more, including device specific instructions, please visit https://thenai.org/how-to-opt-out/advertising-privacy-settings-on-tvs-streaming-devices/.
The highlighted sentence is what the verdict quotes. The paragraphs above and below are shown so you can see it was not lifted out of a qualifying passage — they are not part of the quotation. This is an excerpt of a longer document, reproduced to let you check our work; the whole page is at the source link above.