The Trade Desk (US) / Unified ID 2.0
DSPs · US
The clause
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How this grade was reached
The three axes
Each is evidenced separately and may have been read on a different day. The date under each clause is the date of that clause, not of this page.
What refusing costs you
A setting, depth unverified
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Who receives you
Sold on
- Clients (advertisers and agencies), including bid request data, Partners using the cross-device graph, Other advertising technology platforms, via cookie syncing, Service providers
Some of these activities may be considered "sales" or "sharing" of your personal information or using your information for purposes of "targeted advertising" under the law that applies to you.
Whether the refusal covers everything
1 gap the document states, and 5 points it does not address.
- Whether it applies to data already collected
- Whether it covers in-store purchases
- Whether it covers data bought about you
- Whether it covers profiles inferred about you
- Binds one device, not your account
- Whether it expires
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Who receives you
The Trade Desk (US) / Unified ID 2.0 doesn't publish a count of who receives this data.
None of the recipients on file are entities this site grades yet. That's a gap in the corpus, not a finding about The Trade Desk (US) / Unified ID 2.0.
Right of reply
The Trade Desk (US) / Unified ID 2.0 hasn't been written to yet. When they are, the invitation and any reply will appear here, including if there's no reply.
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