← Back to the Acxiom (US) verdict
The clause in context
This is an excerpt from our stored copy of Acxiom (US)'s page, showing the quoted sentence with the text around it. It evidences who receives you.
- Fetched
- Checked
- 04 Sept 2026
- Position
- Paragraph 48 of 446
Model Optimization: We may use our data to improve the performance and efficiency of our AI models, leading to better insights and predictions.
Offshoring: Where permitted by law, third parties under contract to Acxiom may have access to the information in Acxiom's marketing and advertising data products to assist in processing the data. Some of these third-party service providers or contractors may reside outside the United States.
Disclosure and Sale of Personal Information
During the last year, Acxiom has sold personal information it has collected to our clients and others, including ad tech partners, for their business and commercial purposes. More specifically, Acxiom licenses personal information to third parties for the purpose of enabling and improving their marketing and advertising campaigns; from identifying potentially interested consumers (e.g., targeted advertising) to measuring the effectiveness of the marketing and advertising campaign. We also license personal information for the purpose of identity recognition and resolution services (i.e., recognizing different records as relating to the same person) and marketing analytics, including the creation of marketing and propensity models through human and computerized analytics. Acxiom does not sell personal information to individual consumers.
During the last year, Acxiom has disclosed personal information to service providers and contractors (e.g., cloud computing and storage vendors; security contractors, and consultants), for Acxiom's own operational business purposes.
Acxiom does not sell personal information about consumers younger than 18 for the purpose of marketing or advertising directly to the minor. Acxiom does use personal information from minors younger than 18 to suppress matching records from marketing lists and to facilitate identity recognition and resolution.
Acxiom does not engage in profiling or automated decisioning in furtherance of "decisions that produce legal or similarly significant effects."
The highlighted sentence is what the verdict quotes. The paragraphs above and below are shown so you can see it was not lifted out of a qualifying passage — they are not part of the quotation. This is an excerpt of a longer document, reproduced to let you check our work; the whole page is at the source link above.