45 ENTITIES TRACKED · 45 COUNTEDLAST BUILD 6 SEPT 2026 · 13:19 UTC
Is It Selling Me?
CGrade C

Acxiom (US)

List vendors · US

The clause

Consumers who wish to opt out of Acxiom marketing data products, including targeted advertising, may complete and submit an opt-out request form by clicking /optout/.

Checked 04 Sept 2026 SourceIn context

How this grade was reached

  1. BBase grade, from what refusing costs you. The scale.
  2. −1Recipients are sold to, or described only by category rather than named. Rule.

1 modifier applied. Final grade C.

The three axes

Each is evidenced separately and may have been read on a different day. The date under each clause is the date of that clause, not of this page.

What refusing costs you

What does saying no cost you?

A setting, depth unverified

Consumers who wish to opt out of Acxiom marketing data products, including targeted advertising, may complete and submit an opt-out request form by clicking /optout/.

Checked 04 Sept 2026 SourceIn context

Who receives you

Who else receives you, by name?

Sold on

  • CategoriesClients across 25 named industry categories, from automotive to travel, Ad tech partners, Data brokers, Identity resolution and marketing analytics licensees, Service providers and contractors

During the last year, Acxiom has sold personal information it has collected to our clients and others, including ad tech partners, for their business and commercial purposes.

Checked 04 Sept 2026 SourceIn context

Whether the refusal covers everything

Does the refusal actually cover everything?

5 gaps in what the refusal covers.

  • GapDoes not apply to data already collected
  • GapDoes not cover in-store purchases
  • GapDoes not cover profiles inferred about you
  • GapBinds one device, not your account
  • GapExpires and must be renewed

Please note that this opt out request is not effective for removal of data that may have been provided to marketers prior to your request.

Checked 04 Sept 2026 SourceIn context

Who receives you

Acxiom (US) does not publish a count of who receives this data.

None of the recipients on file are entities this site grades yet. That is a gap in the corpus, not a finding about Acxiom (US).

Right of reply

Acxiom (US) has not been written to yet. When they are, the invitation and any reply will appear here — including if there is no reply.

Reuse this verdict

Writing about Acxiom (US)? Embed this verdict as a card that stays current, or take the data from the API.