45 ENTITIES TRACKED · 45 COUNTEDLAST BUILD 6 SEPT 2026 · 13:19 UTC
Is It Selling Me?
DGrade D

Equifax UK

Credit bureaus · UK

The clause

You can opt-out of receiving direct marketing at any time by either contacting us using the details above, or following the instructions within each marketing communication.

Checked 29 Aug 2026 SourceIn context

How this grade was reached

  1. DBase grade, from what refusing costs you. The scale.

No modifiers applied. Final grade D.

The three axes

Each is evidenced separately and may have been read on a different day. The date under each clause is the date of that clause, not of this page.

What refusing costs you

What does saying no cost you?

You have to ask

You can opt-out of receiving direct marketing at any time by either contacting us using the details above, or following the instructions within each marketing communication.

Checked 29 Aug 2026 SourceIn context

Who receives you

Who else receives you, by name?

Not stated

You can opt-out of receiving direct marketing at any time by either contacting us using the details above, or following the instructions within each marketing communication.

Checked 29 Aug 2026 · from the verdict's headline clause, not a separate readingSourceIn context

Whether the refusal covers everything

Does the refusal actually cover everything?

6 gaps in what the refusal covers.

  • GapDoes not apply to data already collected
  • GapDoes not cover in-store purchases
  • GapDoes not cover data bought about you
  • GapDoes not cover profiles inferred about you
  • GapBinds one device, not your account
  • GapExpires and must be renewed

You can opt-out of receiving direct marketing at any time by either contacting us using the details above, or following the instructions within each marketing communication.

Checked 29 Aug 2026 · from the verdict's headline clause, not a separate readingSourceIn context

Who receives you

Equifax UK does not publish a count of who receives this data.

None of the recipients on file are entities this site grades yet. That is a gap in the corpus, not a finding about Equifax UK.

Right of reply

No reply

We wrote to Equifax UK on 31 Aug 2026 with the clause above and an invitation to comment. Nothing has come back.

Reuse this verdict

Writing about Equifax UK? Embed this verdict as a card that stays current, or take the data from the API.