45 ENTITIES TRACKED · 45 COUNTEDLAST BUILD 6 SEPT 2026 · 13:19 UTC
Is It Selling Me?

← Back to the LiveRamp (US) verdict

The clause in context

This is an excerpt from our stored copy of LiveRamp (US)'s page, showing the quoted sentence with the text around it. It evidences the verdict.

Source
https://liveramp.com/service-privacy-policy/
Fetched
Checked
04 Sept 2026
Position
Paragraph 169 of 421

When you are logged in to one of our partner websites (or sometimes, if you open emails from them), that partner may set 1st-party cookies and disclose personal information collected from you, such as your email, cookies set on your browser, IP address, or information about your browser or operating system, to LiveRamp. LiveRamp uses this personal information to create an online identifier associated with you or your device. Our partner may then store this online identifier in its 1st-party cookie and use it in targeted advertising campaigns, to connect demographic or interest-based data about you, or to connect data about your browsing on unrelated sites.

The critical point is that LiveRamp's partner makes its own decision about how to use online identifiers and any data linked to them – including for targeted advertising. LiveRamp itself does not provide the service of targeted advertising or cross-context behavioral advertising. Instead, LiveRamp processes and transfers data to an advertiser's advertising platform so that platform can provide targeted advertising services.

LiveRamp gives you choices about whether we use your personal information for the purposes described in this Notice.:

You may opt out of the sale of your personal information by following the prompts at the Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser. The Global Privacy Control opt-out is subject to limitations that are explained under "Consumer Privacy Rights and Disclosures."

Note: For information about state specific rights and opt-outs, please read the section titled "Consumer Privacy Rights and Disclosures" in this privacy notice. To go directly to instructions for exercising rights offered by certain states, please visit Your Privacy Choices

Our Collection of Personal Information

We collect the categories of personal information identified in the chart below from the categories of data sources identified in the chart below when we operate as a "business" or "controller." We collect each category of personal information for data marketing, online targeting and measurement, and operating our products and services, as further described in this privacy notice.

The highlighted sentence is what the verdict quotes. The paragraphs above and below are shown so you can see it was not lifted out of a qualifying passage — they are not part of the quotation. This is an excerpt of a longer document, reproduced to let you check our work; the whole page is at the source link above.