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The clause in context
This is an excerpt from our stored copy of Epsilon (US)'s page, showing the quoted sentence with the text around it. It evidences who receives you.
- Fetched
- Checked
- 04 Sept 2026
- Position
- Paragraph 142 of 431
Providing "identity" or data "hygiene" services, which is how companies update and/or "clean" their databases by either verifying, enhancing, updating, or removing, incorrect or outdated information.
Creating trend reports and business intelligence to be used by companies in the development of new products or financial projections
Epsilon's consumer data may also be used by companies within their own artificial intelligence tools, such as enterprise AI platforms (e.g., enterprise versions of Claude or ChatGPT), to support the companies' marketing and analytics activities. In these cases, data licensed from Epsilon may be incorporated into the companies' internal systems to help generate insights, audience segments, or other outputs that inform marketing strategies and business intelligence. These uses are consistent with the broader purposes of enabling companies to better understand customers, optimize engagement, and support data-driven decision making.
NOTICE: We/this website may sell your sensitive personal data. This notice is required pursuant to certain state privacy laws. Epsilon does not license personal data collected from visitors to its website; however, Epsilon may disclose your sensitive personal data that Epsilon collects from the sources identified herein or that Epsilon infers to a third party for the purposes listed herein (which may be considered a sale under certain state privacy laws).
C. Operating Our Services and Internal Uses
Epsilon uses personal data to operate, maintain, and improve its services and support its business operations, including improving, testing, updating, and verifying its data and data services, developing new products and capabilities, and analyzing, securing, and optimizing its services.
Epsilon has used machine learning and natural language processing, forms of artificial intelligence, for many years to build and refine its consumer databases and data models and to support marketing and analytics services, including interest-based advertising by identifying relevant audiences and optimizing the delivery of marketing messages. Building on these capabilities, Epsilon may also use personal data in newer artificial intelligence applications, such as generative AI and agentic or autonomous AI systems, to further support service development, analytics, and operational efficiency, consistent with applicable law.
The highlighted sentence is what the verdict quotes. The paragraphs above and below are shown so you can see it was not lifted out of a qualifying passage — they are not part of the quotation. This is an excerpt of a longer document, reproduced to let you check our work; the whole page is at the source link above.