---
title: "Yahoo: what refusing costs you"
url: "https://isitsellingme.com/entity/yahoo/"
grade: "C"
category: "Media"
last_checked: "2026-09-04"
---

# Yahoo

**Grade C.** What refusing costs you: A setting, depth unverified.

Media · US

## The clause

> For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted ads. If you opt out, you will continue to see ads, but they may not be as relevant or useful to you.

Source: https://legal.yahoo.com/us/en/yahoo/privacy/index.html, checked 4 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/publishers/yahoo/policy/2026-09-04T183515Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: Privacy Controls in the Yahoo account

> For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted ads. If you opt out, you will continue to see ads, but they may not be as relevant or useful to you.

Source: https://legal.yahoo.com/us/en/yahoo/privacy/index.html, checked 4 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/publishers/yahoo/policy/2026-09-04T183515Z.html

### Who receives you

Finding: Categories only.
Categories: Publishers, Advertisers, Measurement and analytics partners, Apps and other companies, Trusted partners working on Yahoo's behalf, Yahoo affiliates.

> We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies.

Source: https://legal.yahoo.com/us/en/yahoo/privacy/index.html, checked 4 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/publishers/yahoo/policy/2026-09-04T183515Z.html

### Whether the refusal covers everything

Finding: The document does not address 6 points about what the refusal covers.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it binds a device or your account
- Not stated: Whether it expires

---

Page: https://isitsellingme.com/entity/yahoo/
How grades work: https://isitsellingme.com/methodology/
Last checked: 4 September 2026