---
title: "Walmart / Walmart Connect: what refusing costs you"
url: "https://isitsellingme.com/entity/walmart/"
grade: "C"
category: "Retail"
last_checked: "2026-09-19"
---

# Walmart / Walmart Connect

**Grade C.** What refusing costs you: A setting, depth unverified.

Retail · US

## The clause

> You can opt out of receiving these ads through our advertising settings. If you opt out, you will still see advertisements on Walmart.com, but they may not be related to your interests.

Source: https://corporate.walmart.com/privacy-security/walmart-privacy-notice, checked 19 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/walmart/policy/2026-09-19T105302Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: Advertising settings in a Walmart.com account, or the "Your Privacy Choices" link in the footer. The ad opt-out binds one browser and must be resubmitted after clearing cookies.

> You can opt out of receiving these ads through our advertising settings. If you opt out, you will still see advertisements on Walmart.com, but they may not be related to your interests.

Source: https://corporate.walmart.com/privacy-security/walmart-privacy-notice, checked 19 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/walmart/policy/2026-09-19T105302Z.html

### Who receives you

Finding: Sold on.
Categories: Advertisers, Publishers, Social media platforms, Advertising technology providers, Data technology vendors, Business partners, for their own independent use.

> We may disclose personal information to third parties or process your personal information for various purposes, including targeted advertising. These kinds of disclosures may be deemed selling under certain state privacy laws.

Source: https://corporate.walmart.com/privacy-security/walmart-privacy-notice, checked 19 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/walmart/policy/2026-09-19T105302Z.html

### Whether the refusal covers everything

Finding: 1 gap the document states, and 5 points it does not address.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Gap: Binds one device, not your account
- Not stated: Whether it expires

> Opting out only applies to your current web browser on your current computer. If you use multiple computers or multiple web browsers, you must opt out on each one.

Source: https://corporate.walmart.com/privacy-security/walmart-privacy-notice, checked 19 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/walmart/policy/2026-09-19T105302Z.html

---

Page: https://isitsellingme.com/entity/walmart/
How grades work: https://isitsellingme.com/methodology/
Last checked: 19 September 2026