---
title: "The Trade Desk: what refusing costs you"
url: "https://isitsellingme.com/entity/tradedesk/"
grade: "C"
category: "DSPs"
last_checked: "2026-09-20"
---

# The Trade Desk

**Grade C.** What refusing costs you: A setting, depth unverified.

DSPs · UK

## The clause

> If you want to go directly to our Opt Out, please visit https://​adsrvr​.org/.

Source: https://www.thetradedesk.com/legal/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk/policy/2026-09-20T111651Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.

> If you want to go directly to our Opt Out, please visit https://​adsrvr​.org/.

Source: https://www.thetradedesk.com/legal/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk/policy/2026-09-20T111651Z.html

### Who receives you

Finding: Categories only.
Categories: Advertisers and their agencies, Service providers.

> We disclose data to other parties such as:

Source: https://www.thetradedesk.com/legal/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk/policy/2026-09-20T111651Z.html

### Whether the refusal covers everything

Finding: The document does not address 6 points about what the refusal covers.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it binds a device or your account
- Not stated: Whether it expires

---

Page: https://isitsellingme.com/entity/tradedesk/
How grades work: https://isitsellingme.com/methodology/
Last checked: 20 September 2026