---
title: "The Trade Desk (US) / Unified ID 2.0: what refusing costs you"
url: "https://isitsellingme.com/entity/tradedesk-us/"
grade: "C"
category: "DSPs"
last_checked: "2026-09-20"
---

# The Trade Desk (US) / Unified ID 2.0

**Grade C.** What refusing costs you: A setting, depth unverified.

DSPs · US

## The clause

> See Your Rights and Choices below to learn how to express a choice related to these activities, or visit our opt-out page.

Source: https://www.thetradedesk.com/us/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk-us/policy/2026-09-20T111651Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: The adsrvr.org opt-out page (a cookie), Global Privacy Control, or device-level signals; for UID2, the Transparency and Control Portal at transparentadvertising.org, per email address or phone number

> See Your Rights and Choices below to learn how to express a choice related to these activities, or visit our opt-out page.

Source: https://www.thetradedesk.com/us/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk-us/policy/2026-09-20T111651Z.html

### Who receives you

Finding: Sold on.
Categories: Clients (advertisers and agencies), including bid request data, Partners using the cross-device graph, Other advertising technology platforms, via cookie syncing, Service providers.

> Some of these activities may be considered "sales" or "sharing" of your personal information or using your information for purposes of "targeted advertising" under the law that applies to you.

Source: https://www.thetradedesk.com/us/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk-us/policy/2026-09-20T111651Z.html

### Whether the refusal covers everything

Finding: 1 gap the document states, and 5 points it does not address.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Gap: Binds one device, not your account
- Not stated: Whether it expires

> We also use a cookie to store a related opt-out choice, when users opt out of cookie based targeted advertising.

Source: https://www.thetradedesk.com/us/privacy, checked 20 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/adtech/tradedesk-us/policy/2026-09-20T111651Z.html

---

Page: https://isitsellingme.com/entity/tradedesk-us/
How grades work: https://isitsellingme.com/methodology/
Last checked: 20 September 2026