---
title: "Morrisons / More Card: what refusing costs you"
url: "https://isitsellingme.com/entity/morrisons/"
grade: "B"
category: "Grocery"
last_checked: "2026-08-29"
---

# Morrisons / More Card

**Grade B.** What refusing costs you: A setting, depth unverified.

Grocery · UK

## The clause

> If you do not wish to be included in the lookalike audience pools, you can do this updating your preferences to opt out of all marketing via your Morrisons Online Account.

Source: https://my.morrisons.com/privacy-policy, checked 29 August 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/morrisons/policy/2026-08-29T123929Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- Final grade B.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.

> If you do not wish to be included in the lookalike audience pools, you can do this updating your preferences to opt out of all marketing via your Morrisons Online Account.

Source: https://my.morrisons.com/privacy-policy, checked 29 August 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/morrisons/policy/2026-08-29T123929Z.html

### Who receives you

Finding: Named third parties.
Categories: Epsilon, Analytics providers, Advertising networks.

> Detailed information about Epsilon’s processing can be found in Epsilon’s privacy policy: https://emea.epsilon.com/privacy-policy.

Source: https://my.morrisons.com/privacy-policy, checked 29 August 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/morrisons/policy/2026-08-29T123929Z.html

### Whether the refusal covers everything

Finding: The document does not address 6 points about what the refusal covers.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it binds a device or your account
- Not stated: Whether it expires

## Where your data goes next

- [Epsilon EMEA](https://isitsellingme.com/entity/epsilon/): B (Brokers)

---

Page: https://isitsellingme.com/entity/morrisons/
How grades work: https://isitsellingme.com/methodology/
Last checked: 29 August 2026