---
title: "LiveRamp (US): what refusing costs you"
url: "https://isitsellingme.com/entity/liveramp-us/"
grade: "C"
category: "Identity resolution"
last_checked: "2026-09-17"
---

# LiveRamp (US)

**Grade C.** What refusing costs you: A setting, depth unverified.

Identity resolution · US

## The clause

> You may opt out of the sale of your personal information by following the prompts at the Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser.

Source: https://liveramp.com/service-privacy-policy/, checked 17 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/identity_graph/liveramp-us/policy/2026-09-17T113545Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: The Your Privacy Choices portal (name, state and email for an opt-out across all identifiers; or a cookie-only or mobile-ID-only opt-out); Global Privacy Control; or by phone (844-678-0045)

> You may opt out of the sale of your personal information by following the prompts at the Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser.

Source: https://liveramp.com/service-privacy-policy/, checked 17 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/identity_graph/liveramp-us/policy/2026-09-17T113545Z.html

### Who receives you

Finding: Sold on.
Categories: Advertising networks, Data analytics providers, Media platforms, Advertisers of consumer goods and services, and brands, Social networks, Consumer data resellers and distribution partners, Third-party marketers and ad tech companies.

> We may "sell" your personal information as defined in applicable privacy laws.

Source: https://liveramp.com/service-privacy-policy/, checked 17 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/identity_graph/liveramp-us/policy/2026-09-17T113545Z.html

### Whether the refusal covers everything

Finding: The document does not address 4 points about what the refusal covers.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it expires

> First and Last Name, as well as email, is required in order to make a comprehensive and effective opt out for the user, which will result in an opt out across all identifiers associated with the user.

Source: https://liveramp.com/privacy/my-privacy-choices, checked 17 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/identity_graph/liveramp-us/ad_prefs/2026-09-17T113545Z.html

---

Page: https://isitsellingme.com/entity/liveramp-us/
How grades work: https://isitsellingme.com/methodology/
Last checked: 17 September 2026