---
title: "Kroger / Kroger Precision Marketing: what refusing costs you"
url: "https://isitsellingme.com/entity/kroger/"
grade: "C"
category: "Grocery"
last_checked: "2026-09-21"
---

# Kroger / Kroger Precision Marketing

**Grade C.** What refusing costs you: A setting, depth unverified.

Grocery · US

## The clause

> To exercise your privacy choices, visit our Privacy Preference Center using the link below.

Source: https://www.kroger.com/i/privacy-policy, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/kroger/policy/2026-09-21T124206Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: The Privacy Preference Center; purchase-based advertising preferences can also be managed by logging into a Kroger account

> To exercise your privacy choices, visit our Privacy Preference Center using the link below.

Source: https://www.kroger.com/i/privacy-policy, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/kroger/policy/2026-09-21T124206Z.html

### Who receives you

Finding: Sold on.
Categories: AdTech vendors, Social networks, Technology/SaaS providers, Analytics providers, Marketing vendors, Identity resolution providers, 84.51° and its business clients (consumer brands).

> You may request that we stop selling and sharing your personal information for cross context behavioral advertising (“opt-out”).

Source: https://www.kroger.com/i/privacy-policy, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/retail_media/kroger/policy/2026-09-21T124206Z.html

### Whether the refusal covers everything

Finding: The document does not address 6 points about what the refusal covers.
- Not stated: Whether it applies to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers data bought about you
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it binds a device or your account
- Not stated: Whether it expires

## Where your data goes next

- [Google (US)](https://isitsellingme.com/entity/google-us/): C (Platforms)
- [Meta (US)](https://isitsellingme.com/entity/meta-us/): C (Platforms)

---

Page: https://isitsellingme.com/entity/kroger/
How grades work: https://isitsellingme.com/methodology/
Last checked: 21 September 2026