---
title: "Acxiom (US): what refusing costs you"
url: "https://isitsellingme.com/entity/acxiom-us/"
grade: "C"
category: "List vendors"
last_checked: "2026-09-21"
---

# Acxiom (US)

**Grade C.** What refusing costs you: A setting, depth unverified.

List vendors · US

## The clause

> Consumers who wish to opt out of Acxiom marketing data products, including targeted advertising, may complete and submit an opt-out request form by clicking /optout/.

Source: https://www.acxiom.com/privacy/us/, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/brokers/acxiom-us/policy/2026-09-21T124206Z.html

## How this grade was reached

- Base grade B, from what refusing costs you.
- −1: Recipients are sold to, or described only by category rather than named.
- Final grade C.

## The three axes

### What refusing costs you

Finding: A setting, depth unverified.
The way to refuse: The opt-out request form at acxiom.com/optout/, validated by a confirmation email; alternatively by phone (1-877-774-2094) or post to Conway, Arkansas. Processed within two weeks; not effective for data already provided to marketers.

> Consumers who wish to opt out of Acxiom marketing data products, including targeted advertising, may complete and submit an opt-out request form by clicking /optout/.

Source: https://www.acxiom.com/privacy/us/, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/brokers/acxiom-us/policy/2026-09-21T124206Z.html

### Who receives you

Finding: Sold on.
Categories: Clients across 25 named industry categories, from automotive to travel, Ad tech partners, Data brokers, Identity resolution and marketing analytics licensees, Service providers and contractors.

> During the last year, Acxiom has sold personal information it has collected to our clients and others, including ad tech partners, for their business and commercial purposes.

Source: https://www.acxiom.com/privacy/us/, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/brokers/acxiom-us/policy/2026-09-21T124206Z.html

### Whether the refusal covers everything

Finding: 1 gap the document states, and 4 points it does not address.
- Gap: Does not apply to data already collected
- Not stated: Whether it covers in-store purchases
- Not stated: Whether it covers profiles inferred about you
- Not stated: Whether it binds a device or your account
- Not stated: Whether it expires

> Please note that this opt out request is not effective for removal of data that may have been provided to marketers prior to your request.

Source: https://www.acxiom.com/optout/, checked 21 September 2026. Archived copy: https://github.com/jgarpotter/isitsellingme-archive/blob/main/captures/brokers/acxiom-us/ad_prefs/2026-09-21T124206Z.html

---

Page: https://isitsellingme.com/entity/acxiom-us/
How grades work: https://isitsellingme.com/methodology/
Last checked: 21 September 2026