{
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  "generated_at": "2026-09-06T13:19:16.643Z",
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        "tier": "free",
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          "Partners marketing LinkedIn's services on other platforms",
          "Microsoft (named), for ads shown off LinkedIn",
          "Service providers and related companies"
        ],
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          "retroactive": "not_stated",
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        "collection_source": [
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          "third_party_pixel",
          "location"
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        "clause_url": "https://www.linkedin.com/legal/california-privacy-disclosure",
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        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/linkedin-us/headline/"
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      "slug": "meta-us",
      "name": "Meta (US)",
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      "layer_title": "Platforms",
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        "US"
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      "url": "https://isitsellingme.com/entity/meta-us/",
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        {
          "id": "sells_or_categories_only",
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        "offline_not_covered",
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        "per_device_only",
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        "tier": "free",
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          "Service providers",
          "Third parties, including external researchers",
          "The Meta Companies"
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          "retroactive": "not_stated",
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          "third_party_pixel",
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        "clause": "To exercise the right to opt out of targeted advertising, see the \"Data about your activity from partners\" section in Ad preferences .",
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        "clause_url": "https://www.facebook.com/legal/policy/ccpa",
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        "evidence_url": "https://isitsellingme.com/evidence/meta-us/headline/"
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      "layer": "platform",
      "layer_title": "Platforms",
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      "jurisdictions": [
        "US"
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      "url": "https://isitsellingme.com/entity/pinterest-us/",
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        "tier": "free",
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        "refusal_path": "Privacy and Data Settings in the Pinterest account",
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          "Facebook Ads and Google Marketing Platform (named examples)",
          "Advertisers receiving performance data",
          "Vendors processing on Pinterest's behalf"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
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        "collection_source": [
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          "inferred",
          "location",
          "third_party_pixel",
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        ],
        "flows_to": [
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        "clause": "Some of these activities may be considered \"targeted advertising\" \"sharing\" or \"selling\" as those terms are defined under certain state privacy laws in the US. You can opt out of Pinterest using and disclosing your information for these purposes. To do so, visit your Privacy and Data Settings.",
        "silence_note": null,
        "clause_url": "https://policy.pinterest.com/en/privacy-policy",
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        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/pinterest-us/headline/"
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    },
    {
      "slug": "reddit",
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      "layer_title": "Platforms",
      "category": "social",
      "jurisdictions": [
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      ],
      "url": "https://isitsellingme.com/entity/reddit/",
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        {
          "id": "sells_or_categories_only",
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      ],
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        "tier": "free",
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        "recipient_categories": [
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          "Analytics providers",
          "Service providers"
        ],
        "refusal_scope": {
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        },
        "collection_source": [
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          "third_party_pixel",
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        ],
        "flows_to": [],
        "clause": "You may opt out of us using information we collect from third parties, including advertising partners, to personalize the ads you see on and off Reddit.",
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        "clause_url": "https://www.reddit.com/policies/privacy-policy",
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        "evidence_url": "https://isitsellingme.com/evidence/reddit/headline/"
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    {
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      "url": "https://isitsellingme.com/entity/reddit-us/",
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          "inferred"
        ],
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      "url": "https://isitsellingme.com/entity/tiktok/",
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          "delta": -1
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        "collection_source": [
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          "third_party_pixel",
          "offline_transactions",
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        ],
        "flows_to": [],
        "clause": "You can withdraw your consent for applicable personalised ads related settings by following these instructions.",
        "silence_note": null,
        "clause_url": "https://www.tiktok.com/legal/page/eea/privacy-policy/en",
        "checked": "2026-08-30",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/tiktok/headline/"
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      "vendor_response": null
    },
    {
      "slug": "tiktok-us",
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        "US"
      ],
      "url": "https://isitsellingme.com/entity/tiktok-us/",
      "grade": "C",
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      "modifiers": [
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          "id": "sells_or_categories_only",
          "delta": -1
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      ],
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        "refusal_expires"
      ],
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        "tier": "free",
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        "recipient_categories": [
          "Advertising, marketing and analytics partners",
          "Service providers and business partners",
          "Sellers and payment processors",
          "TT Commerce & Global Services and affiliates",
          "Independent researchers"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
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          "covers_purchased_data": true,
          "covers_inferences": "not_stated",
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        },
        "collection_source": [
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          "purchased",
          "inferred",
          "cross_device",
          "third_party_pixel",
          "location"
        ],
        "flows_to": [],
        "clause": "If you have a TikTok account, you can navigate to \"Ads\" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.",
        "silence_note": null,
        "clause_url": "https://www.tiktok.com/legal/page/us/privacy-policy/en",
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        "evidence_url": "https://isitsellingme.com/evidence/tiktok-us/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "x",
      "name": "X (Twitter)",
      "layer": "platform",
      "layer_title": "Platforms",
      "category": "social",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/x/",
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      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
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        "refusal_expires"
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        "recipient_categories": [
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          "Service providers"
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        "refusal_scope": {
          "retroactive": "not_stated",
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      "url": "https://isitsellingme.com/entity/snap-us/",
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      "layer": "retail_media",
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        "recipient_categories": [
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        "clause": "Right to Opt Out - you may exercise your right to opt out, where available, by visiting this link. You may also exercise your opt out rights by enabling a browser-based opt-out preference signal that complies with applicable laws, such as the Global Privacy Control (\"GPC\").",
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    {
      "slug": "kroger",
      "name": "Kroger / Kroger Precision Marketing",
      "layer": "retail_media",
      "layer_title": "Retail media",
      "category": "grocery",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/kroger/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
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      ],
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        "not_retroactive",
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        "purchased_data_not_covered",
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        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
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        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The Privacy Preference Center; purchase-based advertising preferences can also be managed by logging into a Kroger account",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
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        "recipient_categories": [
          "AdTech vendors",
          "Social networks",
          "Technology/SaaS providers",
          "Analytics providers",
          "Marketing vendors",
          "Identity resolution providers",
          "84.51° and its business clients (consumer brands)"
        ],
        "refusal_scope": {
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        },
        "collection_source": [
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          "offline_transactions",
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          "purchased",
          "inferred",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [
          "google-us",
          "meta-us"
        ],
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        "silence_note": null,
        "clause_url": "https://www.kroger.com/i/privacy-policy",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/kroger/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "target",
      "name": "Target / Roundel",
      "layer": "retail_media",
      "layer_title": "Retail media",
      "category": "retail",
      "jurisdictions": [
        "US"
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      "url": "https://isitsellingme.com/entity/target/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
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      ],
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        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
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      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
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        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The \"Your Privacy Choices\" page, or the privacy information line 1-800-831-6880",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
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        "recipient_categories": [
          "Advertising networks",
          "Merchant partners",
          "Social networks",
          "Internet service providers",
          "Data analytics providers",
          "Operating systems and platforms"
        ],
        "refusal_scope": {
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          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
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        },
        "collection_source": [
          "first_party",
          "offline_transactions",
          "location",
          "purchased",
          "inferred",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [
          "google-us",
          "meta-us"
        ],
        "clause": "Do Not Use for Targeted Advertising, Do Not Share for Cross-Context Behavioral Advertising, and Do Not Sell : Go to Your Privacy Choices or call 1-800-831-6880.",
        "silence_note": null,
        "clause_url": "https://www.target.com/c/target-privacy-policy/-/N-4sr7p",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/target/headline/"
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      "vendor_response": null
    },
    {
      "slug": "walmart",
      "name": "Walmart / Walmart Connect",
      "layer": "retail_media",
      "layer_title": "Retail media",
      "category": "retail",
      "jurisdictions": [
        "US"
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      "url": "https://isitsellingme.com/entity/walmart/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
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        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "Advertising settings in a Walmart.com account, or the \"Your Privacy Choices\" link in the footer. The ad opt-out binds one browser and must be resubmitted after clearing cookies.",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Advertisers",
          "Publishers",
          "Social media platforms",
          "Advertising technology providers",
          "Data technology vendors",
          "Business partners, for their own independent use"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": true,
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "offline_transactions",
          "location",
          "purchased",
          "inferred",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [],
        "clause": "You can opt out of receiving these ads through our advertising settings. If you opt out, you will still see advertisements on Walmart.com, but they may not be related to your interests.",
        "silence_note": null,
        "clause_url": "https://corporate.walmart.com/privacy-security/walmart-privacy-notice",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/walmart/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "morrisons",
      "name": "Morrisons / More Card",
      "layer": "retail_media",
      "layer_title": "Retail media",
      "category": "grocery",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/morrisons/",
      "grade": "B",
      "base_grade": "B",
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-29",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "shares_named",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Epsilon",
          "Analytics providers",
          "Advertising networks"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "offline_transactions",
          "inferred"
        ],
        "flows_to": [
          "epsilon"
        ],
        "clause": "If you do not wish to be included in the lookalike audience pools, you can do this updating your preferences to opt out of all marketing via your Morrisons Online Account.",
        "silence_note": null,
        "clause_url": "https://my.morrisons.com/privacy-policy",
        "checked": "2026-08-29",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/morrisons/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "sainsburys",
      "name": "Sainsbury's / Nectar",
      "layer": "retail_media",
      "layer_title": "Retail media",
      "category": "grocery",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/sainsburys/",
      "grade": "Unrated",
      "base_grade": null,
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-28",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "not_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "shares_categories_only",
        "recipients_named_count": null,
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        "recipient_categories": [
          "Third party processors",
          "Selected third parties"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
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          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "offline_transactions"
        ],
        "flows_to": [],
        "clause": "We do use a number of third parties to process your personal data on our behalf and some of them are based outside of the United Kingdom.",
        "silence_note": null,
        "clause_url": "https://privacy-hub.sainsburys.co.uk/privacy-policy",
        "checked": "2026-08-28",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/sainsburys/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "nbcuniversal",
      "name": "NBCUniversal",
      "layer": "publisher",
      "layer_title": "Publishers",
      "category": "media",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/nbcuniversal/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
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      ],
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        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
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        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The \"Your Privacy Choices\" link in the footer or app settings of each NBCUniversal brand; elections do not carry across browsers or devices",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Advertising partners",
          "Third-party partners, including former affiliates",
          "Social media platforms",
          "Audience measurement companies (Nielsen)",
          "Comcast family companies (Xfinity, Sky)"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": true,
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "purchased",
          "inferred",
          "location",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [],
        "clause": "If you or (in certain states where required by law) your authorized agent would like to opt out of NBCUniversal's use or disclosure of your information for such purposes (to the extent this is considered a sale, share, or targeted advertising), you may do so in the footer or settings menu of the brand with which you engage by selecting the \"Your Privacy Choices\" link in the footer or in the application settings menu.",
        "silence_note": null,
        "clause_url": "https://www.nbcuniversal.com/privacy",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/nbcuniversal/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "nyt",
      "name": "The New York Times",
      "layer": "publisher",
      "layer_title": "Publishers",
      "category": "news",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/nyt/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The \"Your Privacy Choices\" link in the page footer, or Account → Settings → Privacy Settings; also by email to privacy@nytimes.com",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Third-party advertisers and their agencies",
          "Identity partners (LiveRamp, Unified ID 2.0)",
          "Marketing platforms (Meta, Google)",
          "Direct-mail marketers, for print subscribers",
          "Event and promotion sponsors"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
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          "covers_purchased_data": "not_stated",
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          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "purchased",
          "inferred",
          "location",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [
          "tradedesk-us",
          "liveramp-us"
        ],
        "clause": "To exercise this right, click the \"Your Privacy Choices\" link on the bottom of the webpage where your information is being collected or go to \"Account\" and then \"Settings,\" and \"Privacy Settings\" and click the \"Your Privacy Choices\" link there.",
        "silence_note": null,
        "clause_url": "https://help.nytimes.com/hc/en-us/articles/10940941449492-The-New-York-Times-Company-Privacy-Policy",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/nyt/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "yahoo",
      "name": "Yahoo",
      "layer": "publisher",
      "layer_title": "Publishers",
      "category": "media",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/yahoo/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "Privacy Controls in the Yahoo account",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "shares_categories_only",
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        "recipient_categories": [
          "Publishers",
          "Advertisers",
          "Measurement and analytics partners",
          "Apps and other companies",
          "Trusted partners working on Yahoo's behalf",
          "Yahoo affiliates"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
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        },
        "collection_source": [
          "first_party",
          "purchased",
          "inferred",
          "location",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [],
        "clause": "For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted ads. If you opt out, you will continue to see ads, but they may not be as relevant or useful to you.",
        "silence_note": null,
        "clause_url": "https://legal.yahoo.com/us/en/yahoo/privacy/index.html",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/yahoo/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "tradedesk",
      "name": "The Trade Desk",
      "layer": "adtech",
      "layer_title": "Adtech",
      "category": "dsp",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/tradedesk/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-30",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "shares_categories_only",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Advertisers and their agencies",
          "Service providers"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "third_party_pixel",
          "cross_device",
          "inferred"
        ],
        "flows_to": [],
        "clause": "If you want to go directly to our Opt Out, please visit https://​adsrvr​.org/.",
        "silence_note": null,
        "clause_url": "https://www.thetradedesk.com/legal/privacy",
        "checked": "2026-08-30",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/tradedesk/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "tradedesk-us",
      "name": "The Trade Desk (US) / Unified ID 2.0",
      "layer": "adtech",
      "layer_title": "Adtech",
      "category": "dsp",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/tradedesk-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The adsrvr.org opt-out page (a cookie), Global Privacy Control, or device-level signals; for UID2, the Transparency and Control Portal at transparentadvertising.org, per email address or phone number",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Clients (advertisers and agencies), including bid request data",
          "Partners using the cross-device graph",
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        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/tradedesk-us/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "criteo",
      "name": "Criteo",
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      "layer_title": "Adtech",
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        "UK",
        "EEA"
      ],
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      "stale": false,
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        "refusal_path": null,
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        "privacy_paywall": false,
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        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/criteo/headline/"
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      "vendor_response": null
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      "name": "dunnhumby",
      "layer": "adtech",
      "layer_title": "Adtech",
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      "url": "https://isitsellingme.com/entity/dunnhumby/",
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      "verdict": {
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        "refusal_path": null,
        "refusal_clicks": null,
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        "privacy_paywall": false,
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        "checked": "2026-08-30",
        "note": null,
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    {
      "slug": "acxiom",
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      "layer_title": "Brokers",
      "category": "list_vendor",
      "jurisdictions": [
        "UK"
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      "url": "https://isitsellingme.com/entity/acxiom/",
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      "base_grade": "D",
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          "delta": -1
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          "Public authorities",
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        },
        "collection_source": [
          "purchased",
          "inferred"
        ],
        "flows_to": [],
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        "silence_note": null,
        "clause_url": "https://www.acxiom.co.uk/privacy/",
        "checked": "2026-08-30",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/acxiom/headline/"
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      "vendor_response": {
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        "asked": "2026-08-31",
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        "ai_generated": false
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    {
      "slug": "transunion",
      "name": "TransUnion UK",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "credit",
      "jurisdictions": [
        "UK"
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      "url": "https://isitsellingme.com/entity/transunion/",
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      "base_grade": "D",
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          "id": "sells_or_categories_only",
          "delta": -1
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      "checked": "2026-08-30",
      "added": "2026-08-28",
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      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "contact_required",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
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        "recipients_named_count": null,
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          "Retailers",
          "Banks",
          "Insurers",
          "Other companies"
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          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
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        "collection_source": [
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          "inferred"
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        "flows_to": [],
        "clause": "If you object to us processing your personal data for direct marketing purposes we will add your name to our suppression list in order to remove you from future direct marketing activities.",
        "silence_note": null,
        "clause_url": "https://www.transunion.co.uk/legal/privacy-centre/pc-marketing-services",
        "checked": "2026-08-30",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/transunion/headline/"
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        "status": "none",
        "asked": "2026-08-31",
        "received": null,
        "quote": null,
        "url": null,
        "ai_generated": false
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    },
    {
      "slug": "equifax",
      "name": "Equifax UK",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "credit",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/equifax/",
      "grade": "D",
      "base_grade": "D",
      "modifiers": [],
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        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
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      "checked": "2026-08-29",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "contact_required",
        "refusal_path": null,
        "refusal_clicks": null,
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        "privacy_paywall": false,
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          "covers_offline": "not_stated",
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        "collection_source": [
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          "inferred"
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        "flows_to": [],
        "clause": "You can opt-out of receiving direct marketing at any time by either contacting us using the details above, or following the instructions within each marketing communication.",
        "silence_note": null,
        "clause_url": "https://www.equifax.co.uk/privacy-hub/privacy-notice",
        "checked": "2026-08-29",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/equifax/headline/"
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      "vendor_response": {
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        "asked": "2026-08-31",
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        "ai_generated": false
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    {
      "slug": "acxiom-us",
      "name": "Acxiom (US)",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "list_vendor",
      "jurisdictions": [
        "US"
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      "url": "https://isitsellingme.com/entity/acxiom-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
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          "id": "sells_or_categories_only",
          "delta": -1
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      "checked": "2026-09-04",
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        "tier": "free",
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        "refusal_clicks": null,
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          "Service providers and contractors"
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          "retroactive": false,
          "covers_offline": "not_stated",
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        "collection_source": [
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          "inferred",
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          "location"
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        "flows_to": [],
        "clause": "Consumers who wish to opt out of Acxiom marketing data products, including targeted advertising, may complete and submit an opt-out request form by clicking /optout/.",
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        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/acxiom-us/headline/"
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      "vendor_response": null
    },
    {
      "slug": "epsilon-us",
      "name": "Epsilon (US)",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "list_vendor",
      "jurisdictions": [
        "US"
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      "url": "https://isitsellingme.com/entity/epsilon-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
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          "id": "sells_or_categories_only",
          "delta": -1
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        "offline_not_covered",
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      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The privacy portal at legal.epsilon.com/dsr/, or by phone (866-267-3861); Global Privacy Control honoured in twelve states",
        "refusal_clicks": null,
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          "Consumer data resellers and marketing data companies",
          "Social networks",
          "Financial services, telecommunications, retail and consumer goods companies (35 categories listed)",
          "Affiliates not under the Epsilon brand"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
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          "covers_purchased_data": true,
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        "collection_source": [
          "purchased",
          "inferred",
          "third_party_pixel",
          "cross_device"
        ],
        "flows_to": [],
        "clause": "Consumers may submit opt-out requests through our privacy portal at https://legal.epsilon.com/dsr/ or by calling us toll-free at (866) 267-3861.",
        "silence_note": null,
        "clause_url": "https://legal.epsilon.com/us/NA-products-privacy-policy",
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        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/epsilon-us/headline/"
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      "vendor_response": null
    },
    {
      "slug": "experian-us",
      "name": "Experian Marketing Services (US)",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "list_vendor",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/experian-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
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          "id": "sells_or_categories_only",
          "delta": -1
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        "offline_not_covered",
        "purchased_data_not_covered",
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        "refusal_expires"
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      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
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        "tier": "free",
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        "cost_of_refusal": "self_serve_stated",
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        "recipient_categories": [
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          "Financial services",
          "Telecommunications",
          "Insurance",
          "Travel and hospitality",
          "Media and entertainment",
          "Consumer products",
          "Advertising agencies and marketing services providers"
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        "refusal_scope": {
          "retroactive": "not_stated",
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        "collection_source": [
          "purchased",
          "inferred",
          "offline_transactions",
          "cross_device",
          "location"
        ],
        "flows_to": [],
        "clause": "You can choose to opt-out of the sale of your personal information and data, opt out of processing your data for targeted advertising, and limit the use of your sensitive information.",
        "silence_note": null,
        "clause_url": "https://www.experian.com/privacy/",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/experian-us/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "experian",
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      "layer": "broker",
      "layer_title": "Brokers",
      "category": "credit",
      "jurisdictions": [
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      "url": "https://isitsellingme.com/entity/experian/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
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          "id": "sells_or_categories_only",
          "delta": -1
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      ],
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        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
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      "checked": "2026-08-29",
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        "tier": "free",
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        "cost_of_refusal": "self_serve_stated",
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        "collection_source": [
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          "inferred"
        ],
        "flows_to": [],
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        "clause_url": "https://www.experian.co.uk/privacy/consumer-information-portal/summary",
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        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/experian/headline/"
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      "vendor_response": null
    },
    {
      "slug": "transunion-us",
      "name": "TransUnion (US) / TruAudience",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "credit",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/transunion-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
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      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The \"Submit an Opt-Out / Limitation Request\" page. To locate your records it asks for name, address, email, phone number, date of birth, and your full Social Security number or its last four digits.",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
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        "recipients_named_url": null,
        "recipient_categories": [
          "Advertising networks",
          "Consumer data resellers",
          "Data brokers, aggregators and compilers",
          "Marketing companies",
          "Social networks",
          "Retail merchants",
          "Banks, insurers and fintech companies"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "purchased",
          "inferred",
          "location",
          "cross_device",
          "third_party_pixel"
        ],
        "flows_to": [],
        "clause": "To make an opt-out request or to limit our use of your sensitive personal information (subject to limitations and exceptions under applicable law), visit Submit an Opt-Out / Limitation Request.",
        "silence_note": null,
        "clause_url": "https://www.transunion.com/privacy",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/transunion-us/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "epsilon",
      "name": "Epsilon EMEA",
      "layer": "broker",
      "layer_title": "Brokers",
      "category": "list_vendor",
      "jurisdictions": [
        "UK",
        "EEA"
      ],
      "url": "https://isitsellingme.com/entity/epsilon/",
      "grade": "B",
      "base_grade": "B",
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-29",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "shares_named",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Affiliates",
          "AWS",
          "Measurement partners",
          "Attribution partners",
          "Lotame"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": true,
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "purchased",
          "third_party_pixel",
          "cross_device",
          "inferred"
        ],
        "flows_to": [],
        "clause": "If you want to withdraw your consent to Epsilon across the internet, please visit our browser and device based tool here and our email based tool here.",
        "silence_note": null,
        "clause_url": "https://www.epsilon.com/emea/privacy-policy-services",
        "checked": "2026-08-29",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/epsilon/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "liveramp-us",
      "name": "LiveRamp (US)",
      "layer": "identity_graph",
      "layer_title": "Identity graphs",
      "category": "resolution",
      "jurisdictions": [
        "US"
      ],
      "url": "https://isitsellingme.com/entity/liveramp-us/",
      "grade": "C",
      "base_grade": "B",
      "modifiers": [
        {
          "id": "sells_or_categories_only",
          "delta": -1
        }
      ],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "inferences_not_covered",
        "refusal_expires"
      ],
      "checked": "2026-09-04",
      "added": "2026-09-04",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "US",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": "The Your Privacy Choices portal (name, state and email for an opt-out across all identifiers; or a cookie-only or mobile-ID-only opt-out); Global Privacy Control; or by phone (844-678-0045)",
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "sells",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [
          "Advertising networks",
          "Data analytics providers",
          "Media platforms",
          "Advertisers of consumer goods and services, and brands",
          "Social networks",
          "Consumer data resellers and distribution partners",
          "Third-party marketers and ad tech companies"
        ],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": true,
          "covers_inferences": "not_stated",
          "per_device_not_account": false,
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "purchased",
          "cross_device",
          "third_party_pixel",
          "inferred"
        ],
        "flows_to": [],
        "clause": "You may opt out of the sale of your personal information by following the prompts at the Your Privacy Choices page, or by enabling the Global Privacy Control signal on a compatible browser.",
        "silence_note": null,
        "clause_url": "https://liveramp.com/service-privacy-policy/",
        "checked": "2026-09-04",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/liveramp-us/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "id5",
      "name": "ID5",
      "layer": "identity_graph",
      "layer_title": "Identity graphs",
      "category": "resolution",
      "jurisdictions": [
        "UK",
        "EEA"
      ],
      "url": "https://isitsellingme.com/entity/id5/",
      "grade": "B",
      "base_grade": "B",
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-30",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "self_serve_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "not_stated",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": true,
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "third_party_pixel",
          "cross_device"
        ],
        "flows_to": [],
        "clause": "ID5 will set a non-unique opt-out cookie in your browser to store your choice.",
        "silence_note": null,
        "clause_url": "https://id5-sync.com/privacy/",
        "checked": "2026-08-30",
        "note": null,
        "evidence_url": "https://isitsellingme.com/evidence/id5/headline/"
      },
      "vendor_response": null
    },
    {
      "slug": "infosum",
      "name": "InfoSum",
      "layer": "identity_graph",
      "layer_title": "Identity graphs",
      "category": "resolution",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/infosum/",
      "grade": "Unrated",
      "base_grade": null,
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-28",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "not_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "not_stated",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "first_party",
          "purchased"
        ],
        "flows_to": [],
        "clause": null,
        "silence_note": "The document was read in full and does not address what refusing costs, who receives the data, or what a refusal covers. Recorded as a finding: it is silent on all three, not missing.",
        "clause_url": "https://www.infosum.com/legals/privacy-policy",
        "checked": "2026-08-28",
        "note": null,
        "evidence_url": null
      },
      "vendor_response": null
    },
    {
      "slug": "liveramp",
      "name": "LiveRamp UK",
      "layer": "identity_graph",
      "layer_title": "Identity graphs",
      "category": "resolution",
      "jurisdictions": [
        "UK"
      ],
      "url": "https://isitsellingme.com/entity/liveramp/",
      "grade": "Unrated",
      "base_grade": null,
      "modifiers": [],
      "scope_failures": [
        "not_retroactive",
        "offline_not_covered",
        "purchased_data_not_covered",
        "inferences_not_covered",
        "per_device_only",
        "refusal_expires"
      ],
      "checked": "2026-08-28",
      "added": "2026-08-28",
      "stale": false,
      "verdict_count": 1,
      "verdict": {
        "tier": "free",
        "region": "UK",
        "cost_of_refusal": "not_stated",
        "refusal_path": null,
        "refusal_clicks": null,
        "refusal_not_needed": false,
        "privacy_paywall": false,
        "paywall_price_gbp": null,
        "onward_disclosure": "not_stated",
        "recipients_named_count": null,
        "recipients_named_url": null,
        "recipient_categories": [],
        "refusal_scope": {
          "retroactive": "not_stated",
          "covers_offline": "not_stated",
          "covers_purchased_data": "not_stated",
          "covers_inferences": "not_stated",
          "per_device_not_account": "not_stated",
          "expires_after_days": "not_stated"
        },
        "collection_source": [
          "purchased",
          "cross_device",
          "inferred"
        ],
        "flows_to": [],
        "clause": null,
        "silence_note": "The document was read in full and does not address what refusing costs, who receives the data, or what a refusal covers. Recorded as a finding: it is silent on all three, not missing.",
        "clause_url": "https://liveramp.com/uk/privacy",
        "checked": "2026-08-28",
        "note": null,
        "evidence_url": null
      },
      "vendor_response": null
    }
  ]
}